There are so many ways to run corporate events in Manchester, from transforming a historic warehouse into an immersive “Innovation Lab ” experience, to virtual reality demos and robot-greeting futuristic themed meetings; attendees can be blown away with employee engagement skyrocketing if done well.
This comprehensive blog will equip you to plan similarly innovative, results-driven corporate events in Manchester, that leave a lasting impact on attendees. We’ll cover everything from defining your strategy to sourcing sustainable suppliers so you can craft an unforgettable branded event experience.
Every element of your Manchester corporate event should tie back to specific business goals. Start by defining:
Setting S.M.A.R.T. goals and KPIs before planning your Manchester corporate event is crucial for quantifying your success and ROI.
Experts recommend planning corporate events 6-12 months prior to the day. Develop a master schedule and budget using Manchester venues, vendors, and cost estimates. Manchester venues vary for all needs – there’s options if you need formal conference and meeting space, glamorous charity galas and awards dinners or interactive product launches.
Having quantifiable goals and metrics in place from the outset allows you to calculate the impact and ROI of your Manchester corporate event.
Branded events are a chance to creatively express your company identity and values at every touchpoint.
Decor and Design
Use decor, lighting, audiovisuals and more to craft an immersive branded environment at your chosen Manchester venue. Projection mapping can be a game changer for creating engaging branded experiences. By projecting dynamic branded content and imagery on any surface, you’ll really grab the attention of your audience.
Other innovative options include:
– Decor using your brand colours, materials, and signage
– Creative room layouts and seating arrangements
– Cutting edge lighting and audiovisual elements
Activities and Interactions
Fill your event with interactive and share-worthy moments like:
– A Manchester magician to entertain guests
– Digital photo booths with customised branded photo templates
– Multi-sensory brand experiences and VR demos from one of Manchester’s many VR Agencies
– Interactive brand trivia or games
– Comedians performing a customised sets
When attendees actively engage with a brand through games, VR, and shareable moments, it leaves an impression that sticks.
Captivate attendees by working with the incredible creative talent Manchester has to offer.
For entertainment, consider booking:
– Magicians
– Clumsy Waiters
– Britain’s Got Talent winner
– Bands and musicians
– Public Speakers
– interactive brand activations and experiences
Leverage Manchester’s top event tech and production companies to create a buzzworthy event.
Event Technology
– Hire companies for holograms, projection mapping, motion tracking and mor
– Work with agencies who can provide a custom event app for your attendees with schedules, live polls, quizzes and networking
– Partner with suppliers who can offer interactive live voting and data visualisation.
Audiovisual and Production
– Consider your production – sound, lighting, and video for large-scale Manchester events.
– Think about renting AV equipment, decor rentals, and event theme designs
– Look at companies who can help with full corporate event production including setup/teardown
Sourcing Sustainable Event Materials and Catering in Manchester
Promoting sustainability is of growing importance for corporate event planning. Source local Manchester vendors providing eco-friendly event supplies and catering.
Sustainable Catering Options in Manchester:
When choosing your suppliers, consider the following:
– Are they organic, locally sourced menus?
– Do they offer zero waste services?
– Are they carbon neutral caterers using renewable energy?
Also think about hiring:
– reusable tableware, compostable decor, recycled signage
– energy efficient lighting and AV rentals
– decor and centrepieces from recycled materials
How do you measure the ROI of a Manchester corporate event?
Track metrics during the event like engagement on event app, leads scanned, sales influenced. Conduct surveys after to gauge satisfaction, brand impact, and intent to purchase. Crunch the numbers to quantify your event’s impact and ROI.
This comprehensive guide equips you with innovative ideas and Manchester-based resources to plan corporate events that drive engagement and align with strategic goals.
Go and get planning for an immersive branded experience and bring your corporate vision to life!
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